On June 12, 2006, the Nielsen Norman Group published the Email Newsletter Usability Report. This report found that
1. Only 19% of newsletters are thoroughly read by the recipients.
2.Readers' primary method of dealing with email newsletters is to skim them
3.The fact that email users continue to receive more and more email has caused them to become even more stressed and impatient when going through their inbox.
4.Email recipients are increasingly using spam filters as an easy way to eliminate newsletters they no longer wish to receive.
RSS is NOT the Answer at Least Not Yet
The Email Newsletter Usability Report found that 82% of email users had no idea what the term RSS referred to, and that people scan headlines and blurbs within RSS feeds with more abandon than they scan email newsletters!
And that's why we developed our Contact My Members Tool
Your Message is GUARANTEED to Get Through!
All it takes is a simple quick install of Contact My Members and you can rest assured your message - whatever it is - gets through to your members. All of them.
Think about it. EVERYONE has a homepage - the start page that is visited every time a new browser is launched. And your message will be right there, at the top of your members' homepage - impossible to miss.