Shrek Forever After, taglined as Shrek: The Final Chapter, is a 2010 animated fantasy-family film, and it is the fourth and final installment in the Shrek film series. It was released in cinemas on May 20, 2010 in Russia, on May 21 in the United States, Pakistan, Canada, India and on May 28 in Vietnam. It was released on June 17, 2010 in Australia and Sri Lanka and on July 2, 2010 in the United Kingdom and Ireland. It was released in 3-D and IMAX 3D theaters. Although the film received mixed reviews from critics and opened lower than expectations, it remained as the number one film in the United States and Canada for three consecutive weeks and has a worldwide total of over $532 million, making it a commercial success.
Like the first three Shrek films, the film is based on fairy tale themes. The trailer was attached with Avatar. The second trailer was released online on March 12, 2010 and then attached with 3D showings of Alice in Wonderland and then with How to Train Your Dragon.